Posts Tagged ‘POTATOES’

Weekly Update 23rd – 27th August 2010

The buying continued in the Indian markets and helped broader indices to surge to two and a half year highs. While negative sentiments in the global markets led to profit booking with major markets closing in the negative on weekly basis. The Federal Reserve Bank of Philadelphia’s general economic index dropped to the lowest reading since July 2009 to minus 7.7 this month, signaling contraction in the area covering eastern Pennsylvania, southern New Jersey and Delaware.


The unemployment claims unexpectedly shot up by 12,000 to 500,000 last week more than the economist estimates. U.S. recovery is fading and European governments would struggle to reduce their deficits are the worrisome factors that are lingering on in the investors mind. The producer price index in U.S. increased 0.2 percent following a 0.5 percent drop in June.


Excluding food and energy costs it climbed 0.3 percent signaling that world’s largest economy may not face deflation moving with slower growth. China, the Emerging Market frontier that saw an unparallel growth in the past is facing threats of faltering demand for exports as U.S. and European consumers are cutting spending, rising wages and the risk of bad loans from record lending by banks in the past. Japan Economy saw an expansion of an annualized 0.4 percent in the quarter ending June pushing it into third place behind the U.S. and China.


In India, with good monsoon season the prospects of harvest have improved and now it is widely believed that inflation would come down by the end of this quarter. The primary articles index rose 14.85% in the year to 7 August 2010, lower than previous week’s annual rise of 15.66%. The food price index rose 10.35%, lower than previous week’s annual rise of 11.4%, as prices of vegetables, potatoes and onions fell.


Going forward the domestic market is expected to remain firm with the support of foreign investment.


However, investors will continuously monitor the global developments after some of the recent disappointing data coming from Trend of Indian Stock Markets is up though other world markets are coming under pressure especially the European and US markets. Dollar index is showing some strength which is giving jitters to commodities. But till the trend of our stock markets is up, one should be playing on the long side with a cautious approach. Nifty has support between 5400-5350 and Sensex between 18000-17800 levels.


Gold has benefited from last few weeks as investors are escalating the insurance like metals in their portfolio. However, gold silver ratio is rising once again as silver is moving in a range due to falling base metals. With the looming weakness in various economies, gold may invite bulls further. After touching many week highs, base metals washed off their previous gain on unexpected drop in Philadelphia Fed survey and bad employment data. Now the pulse of base metals is likely to be guided by the outcome of housing and durable goods data of US this week. Weakness in equity market, swelling inventories, slow recovery may weigh on the crude prices further, which already hit six week low last week. Dollar gain against euro is dampening the commodities demand, compelling CRB index to trade range bound with bearish bias.


Nevertheless, lower level buying cannot be denied in between.


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Hello Friends, just an extension of our previous blog on Commodity Check where we touched upon the aspects like production and price movement of Potato.

Potato Position in Indian Snacks Market

Potato Position in Indian Snacks Market

Now we would read into the consumption pattern and position of Potato in Indian Snacks Market and many more related aspects in this regard.

Indian Snacks Market

Potato consumption is expanding strongly in developing countries, where potato is an increasingly important source of food, employment and income.

The Indian snacks market is worth around US$ 3 billion, with the organized segment taking half the market share, and has an annual growth rate of 15-20 per cent.

The unorganized snacks market is worth US$ 1.56 billion, with a growth rate of 7-8 per cent per year.

There exists consumer as well as bulk markets for potato wafers and chips even in far flung rural areas owing primarily to the following reasons:-

·Rapid urbanization and improving standards of living

·Easy availability

·Convenient packaging

·Affordable prices

·Nutritious values

Income growth in India has led to an increase in consumption of Western-type goods, such as French fries, which continue to be this country’s most important potato export product.

Consumers are willing to pay a premium for both value-added private and branded products, creating immense opportunities for manufacturers and retailers.

Though there exists some international as well as national brands but majority of the market base is under the control of local manufacturers.

PepsiCo India has partnered with more than 10,000 farmers working in over 10,000 acres across Punjab, U.P., Karnataka, Jharkand, West Bengal, Kashmir and Maharashtra for the supply of potatoes.

Potato sourced under contract farming accounts for roughly 55% to 58% of the US giant’s annual snack making requirement.

The company is trying to procure potato through contract farming from Bihar and Jharkhand and process upto 30,000 ton of potato at its Sankrail factory in West Bengal by 2010.

Strengthening Stimulus

Stimulus spending and festivals strengthening demand may add to on-going demand, the prices can be driven by supply-side bottlenecks.

India’s industrial output grew at its fastest pace in 22 months in August, 2009.

Inflation is rising; production is rising fast, so logically the data does suggest that it makes sense to move.

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