Archive for July 17th, 2009

Microsoft dethrones Google as UK’s best brand :)

Microsoft dethrones Google as UK's best brand

Microsoft has left Google behind to grab the top spot in the list of UK’s best brand. The software company, co-founded by Bill Gates, moved from second to first place in a list of the 500 brands that the public thought were reliable, distinguished, and the best quality.

In the second place was Rolex, the watch manufacturer, followed by Google, which was late year’s winner.

At the fourth and fifth place were British Airways and the BBC, respectively.

A company called Superbrands compiled the list by using the votes of 2,100 consumers.

An expert panel drew up the shortlist of 500 brands, which even included Apple into the top 10.

The list showed that technology companies have dominated people”s lives to such an extent they are more highly rated than most food, drink, car manufacturers as well as retailers and leisure giants.

“You may drink a Coca-Cola or Starbucks drink once or twice a day, but most of us interact with Microsoft and Google every hour of our lives.

These technology companies have entered into our homes, our offices – even our friendships,” the Telegraph quoted Shar VanBoskirk, an analyst at Forester, as saying.

She added that many consumers had “learnt to love” Microsoft, while some even think of it as an underdog as it is now challenging online media companies.

Other than technology companies, fast food restaurants also did well in the brand list.

While McDonald’s rose 227 places to 143 on the list, Burger King climbed up 189 places. Krispy Kreme, the doghnut company, also made its debut in the list of brands at 68.

Source: ANI



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Dow Jones-AIG Commodity Index: It started in 1999. The DJAIG is a quantity-based commodity index that predefines a set of criteria to prevent any sector from being dominant in the index. This index allows the investors to track commodity futures by offering a simple way of measurement.

Roger International Commodity Index: It is a kind of commodity index which gives the value of a collection of commodities from 10 exchanges that are used in the economic world. The number of commodities used for the collection is constant and that is 36.

Standard & Poor’s Goldman Sachs Commodity Index: The GSCI index was created in 1992 and is also exchange traded. The SPGSCI is a quantity-based world production-weighted index that currently holds six energy products, five industrial metals, eight agricultural products, three livestock products and two precious metals.

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MCX COMDEX: It is India’s first composite commodity future Index. This index encompasses future contracts drawn on commodities included in broad categories – metals, energy and Agri, traded on MCX, thus representing diverse sector.